Dairy-free food brand, WhiteCub has announced the launch of their first-ever WhiteCub Vegan Butter. This butter is developed without a single drop of any dairy product, is completely plant-based with vitamins B12 and D. The WhiteCub Vegan butter is devoid of any inter-esterified fats, trans fats, or palm oil.
Sonal, chief executive officer and founder of WhiteCub, said, “I have always loved animals. Using their products has been something I have always believed to be against my ethics and that is how WhiteCub started. We wanted to provide completely vegan options to those who followed this lifestyle or want to shift to this lifestyle as India is increasingly witnessing exponential growth in vegan awareness. When we were working on our R&D, we realized the gap in the market where there were no butter options for our vegan members. Therefore, we thought this year, let’s surprise not just our vegan consumers but also Lord Krishna with WhiteCub Vegan Butter right before Janmashtmi.”
Speaking about plans for the company, she said, “We intend to walk on the tight ropeway of continued stability of our existing verticals while opening up new ones -all within the industry of vegan dairy alternatives and alternatives to value-added dairy laden foods, such as vegan cookies or chocolates, etc.”
Started in 2013, WhiteCub is India’s pioneering dairy-free foods brand. The brands’ dairy-free foods have been specifically created to fill in specific crucial gaps. Its ice creams come in over 20 different flavors to delight your taste buds. According to the company, all flavors are dairy-free, cholesterol-free, and trans-fat-free. WhiteCub has been awarded PETA Vegan Food Awards consecutively in 2013 and 2014. WhiteCub’s retail tubs are now available in many metropolitan cities in India like Delhi-NCR, Mumbai, Bangalore, Pune, Kolkata, Chennai, and others.