Homegrown beverage brand Xotik Frujus with their flagship product Jeeru has unveiled three products in a new shape and size. Xotik's products- Jeeru, Vanilla Float, and energy drink Hammer, will now be available in a 250 ml can in the markets. In a move to elevate their visual identity, Xotik has opted for a youthful and polished design and packaging that sets them apart on the store shelves.
Jeeru, Xotik's flagship product, offers a unique blend of sweet, sour, and spicy flavors fit for the Indian palette. The brand incites nostalgia with its flavors and caters to a wide range of audiences across the country.
Vanilla Float, the vanilla flavored fruit drink, and Hammer, the energy drink from the house of Xotik, would also be hitting the shelves along with Jeeru. The cans' white and black color schemes provide a slick appearance, keeping the visual identity intact.
Commenting on the drinks' new avatar, Ankita Sehgal, director, Xotik Frujus, said, "We have always tried to make our products more accessible to our customers, and we hope that these minimalistic 'Can' designs instantly connect with our millennial customers. With an energy drink in our portfolio, we strive to offer the finest quality beverages at a reasonable price, bridging the gap to our younger audience."
These newly launched cans will be available across Greater Mumbai, Gujarat, Rajasthan, Madhya Pradesh, Delhi NCR - North & West Bengal at Rs 30 for Jeeru and Rs 50 for Vanilla Float and Hammer.
Recently the company announced the brand refresh for their signature product Jeeru. The new packaging and branding were executed to highlight the drink's fun, fizzy, spicy, and eclectic nature.
Founded in 2007, Xotik Frujus is one of India's leading beverage brands. The company entered the Indian markets with its flagship product, Jeeru- an apple-based fizzy masala drink engineered for India's taste buds. Today, with a diverse and varied product range, the home-grown company has gone beyond the realms of desi masala drinks and is slowly entering the young, urban Indian markets. A fast-growing Indian brand, Xotik Frujus manufactures all its products in India. With a wide distribution network, the brand has a presence in the Indian railways network (central, western, north western, and southern), along with occupying space in national to local Modern trade chains across the country, including Best Price (Walmart), Big Bazaar, Food Bazaar, DMart, Reliance Retail, Aditya Birla Retail, Spencers, Hypercity, Magsons, Heritage, Auchan, Dheeraj Sons, Vijetha, Ratnadeep, Metro Cash n Carry, Booker Wholesale and many more.