Kocoatrait, India's leading zero waste, inclusive and sustainable bean to bar chocolates, increases its commitment to the circular economy and to saving the planet by committing itself beyond the Extended Producer Responsibility (EPR) guidelines set by the Government of India. EPR refers to the responsibility of the producer towards the disposal of products and packaging once they are designated as no longer useful by consumers.
Kocoatrait's new EPR initiative calls for returning (already planet friendly) wrappers back to the brand for up-cycling. The wrappers returned will be up-cycled and used to make a future set of wrappers. An insert card placed inside the chocolate wrapper (and printed on Kocoatrait Paper/plastic-free material using plastic ink just like our wrappers!) provides the details of the return. According to the brand, it is the 1st such initiative by an Indian-origin bean to bar chocolate brand. This effort is aimed at helping consumers and corporates practice conscious consumerism by giving them a choice to return and be zero waste during the festive season.
"EPR focuses on plastic waste management and despite Kocoatrait wrappers already being paper & plastic-free, we have extended our commitment beyond the EPR program in line with our consumers demands and what we believe is the right thing to do for our planet. There is no Planet B," says L Nitin Chordia, India's 1st certified chocolate taster and co-founder of Kocoatrait.