Earth Hour; initiated for the first time in 2007 is the world’s largest grassroots movement in existence to uplift the environment. Blue Tribe, India’s leading foodtech company pioneering in plant-based meat products, to further boost this movement and animate a conversation around climate preservation and a sustainable future in the country, has joined forces with World Wildlife Fund (WWF), an international non-government organization. They plan to pool resources to stir up a conversation around conscious choices and urge followers to participate in the Earth Hour scheduled this year on March 26, 8:30 PM to 9:30 PM.
As part of this collaboration, Blue Tribe, a plastic neutral brand is reaching out to its diverse customer base across the country through emails and social media channels. The idea is to make people aware of their water and plastic footprint. A dedicated page of WWF (click here) assists users in swiftly checking their water and plastic footprint by simply asking some fundamental questions.
Once users get their results, the page further provides information about the ways people can reduce the unnecessary usage of water and plastic. The ultimate motive of this collaboration is to blitz people’s consciousness and make the 5R (Refuse, Reuse, Reduce, Recycle and Repurpose) an integral part of their day-to-day lives.
Speaking on this observance, Sohil Wazir, chief commissioner officer, Blue Tribe, says, “The partnership with WWF on Earth Hour goes perfectly in sync with Blue Tribe’s belief systems. In fact, we laid the foundation of Blue Tribe with the intention to reduce our carbon footprint and help others do the same. This Earth Hour, we truly hope and believe that more conscious citizens will become a part of this international movement and play their part in reversing environmental degradation and climate crisis.”
Reducing plastic and water footprint might not be at the top of most people’s lists today. But considering, recent trends have predicted that the annual greenhouse gas emissions will reach up to 1.34 billion tons and 56 billion tons by 2030 and 2050, respectively, it is high time that every individual starts taking conscious steps to reduce their water and carbon footprint.