CHINI KUM enters the Indian beverage market as a new-age, zero-sugar, low-calorie brand, launching first on its D2C website and making its exclusive quick-commerce debut on Swiggy Instamart across key metros. Designed for everyday consumption, the brand launches with a portfolio spanning carbonated and non-carbonated formats in Lemon & Mango flavors, naturally sweetened with non-calorie stevia and monk fruit extract and fortified with gut-friendly pre.biotic fibre- offering significantly lower calories, just~7cal/100ml than conventional sugar-sweetened beverages. The market entry follows a ₹1 crore pre-seed fund raised from angel investors and founder participation, providing the foundation to build and scale CHINI KUM’s zero-sugar beverage platform in India.

The round includes participation from Shobhit Gupta (Promoter, One8 Commune Restaurants), Varun Sachdeva (Head of eCommerce, boAt), Eiti Singhal(Eiti Ventures) along with other strategic angel investors. The capital raised will be utilised to strengthen product innovation, expand flavours, and scale distribution nationally.

Commenting on the fundraise, Priyank Jain, founder, CHINI KUM, said, “Indian Consumers' eating habits are undergoing a structural shift, driven by rising awareness of ingredients & harmful effects of sugar consumption leading to obesity & diabetes.

The Indian Beverage category is filled with sugary & synthetic drinks across Carbonated & Non-Carbonated formats. CHINI KUM is being built to address this gap with a zero-sugar, clean-label beverage platform designed for everyday consumption. The capital raised will support our next phase of growth, including deeper investment in product innovation, expansion across flavors and formats, and scaling distribution across priority urban markets. We are encouraged by the confidence shown by our incoming investors and look forward to building a trusted, healthy & modern beverage brand for India.”

Aligned with this vision, CHINI KUM has designed its market entry and growth strategy to balance rapid execution with measured learning and scalable expansion. Its product portfolio spans both carbonated and non-carbonated formats, catering to everyday consumption as well as social occasions, with pricing positioned starting at just Rs. 30 for a 160ml SKU to remain accessible without compromising on the ingredients . Supported by operators with experience across consumer brands, e-commerce, retail, and hospitality, the capital raised will be deployed towards flavor expansion, scale across Metros & Tier-1, and sustained consumer education.

As it enters the market, CHINI KUM is focused on building a disciplined, insight-led growth model - using quick commerce to launch the brand & reach the consumers looking for healthier choices in the beverage category. With a clear emphasis on clean ingredients, functional benefits, and transparent communication, the brand aims to establish itself as a credible zero-sugar alternative in India’s evolving beverage landscape, while laying the foundation for long-term, sustainable scale.