Ferrero India Private Limited, part of the Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products, announced the appointment of Rohit Batra as the new Sales Director, Ferrero India, effective 1st September 2026.

In his new role, Rohit will head Ferrero India’s sales organisation and spearhead its growth agenda across all sales channels. He will focus on strengthening Ferrero India’s Route-to-Market strategy, Commercial Excellence and Category Excellence initiatives. He will be responsible for building market share, strengthening customer partnerships and driving sharper execution across all channels including General Trade, Modern Trade, E-Commerce and Out-of-Home.

Rohit Batra is a part of the Executive Management team and has held positions such as Head of Supply Chain and Head of Emerging Markets during his 13+ year of tenure at Ferrero. With over 30-year experience, Rohit has led several roles in the areas of Supply chain, Manufacturing, Operations and Procurement in FMCG, Pharma and service industries.

Commenting on the appointment, Hamid Touil, Managing Director, Ferrero India, said: “We are delighted to have Rohit take on the leadership of our sales organisation. His extensive experience across the value chain, combined with his deep understanding of the business and customers, gives him a unique perspective to strengthen and lead our growth agenda.”

Speaking on his new role, Rohit Batra, Sales Director, Ferrero India, said: “I am excited to take on this role at an important phase in Ferrero India’s growth journey. With an ever-evolving customer landscape, we look forward to strengthening our go-to-market capabilities, accelerating each channel growth and creating greater value for our customers and consumers.”

Rohit’s appointment further strengthens Ferrero India’s leadership as the company continues to invest in building a future-ready, agile and consumer-centric sales organisation, with a focus on sustainable growth, stronger market penetration and enhanced execution across India’s rapidly evolving retail landscap