What if your next dessert wasn’t just sweet, but a slow, sensory journey? Well welcome to the world of Indulge Creamery, where ice cream is more than a frozen treat, it’s a moment. A quiet pause on a chaotic day. A rich, dense, deliberate experience crafted for those who appreciate the finer details in life. Founded by culinary craftsman Pawan Saluja, this homegrown artisanal brand is rewriting what it means to truly indulge.

Born into a family deeply rooted in the hospitality industry, Saluja brings both legacy and learning to the table. With formal training from the Emirates Academy of Hospitality Management and the International Centre for Culinary Arts, Dubai, he fuses global finesse with a deeply personal vision. “Starting Indulge was about more than dessert,” he shares. “It was about creating something thoughtfully made, ice cream that’s luxurious, balanced, and genuinely satisfying.”

At its heart, Indulge Creamery champions “intentional indulgence” where each flavor is meticulously slow-churned with 16% butterfat, striking the perfect balance of texture, temperature, and taste. Think Belgian couverture chocolate, Sicilian pistachios, Madagascar vanilla handpicked ingredients that elevate every scoop. The result? Ice cream that melts slowly, feels decadently dense, and lingers long after the last bite.

What sets Indulge apart isn’t just its craftsmanship, it's the mindset. In a sea of over-sweetened, air-pumped mass-market offerings, Indulge takes the road less churned. It’s for those who savor rather than consume. The ones who prefer quality over quantity, restraint over excess. Whether you’re craving something decadent or consciously indulgent, Indulge Creamery’s signature scoops offer something for every mood. Their Classic Belgian Chocolate is an ode to richness crafted with premium Belgian couverture, it’s silky, bold, and intensely satisfying. For those who love texture with a twist, Cookies Cheesecake brings together buttery cheesecake swirls with chunks of chocolate cookies, creating the perfect balance of creamy and crunchy. The Cream Biscotti is a subtle luxury at its best, delicate vanilla ice cream folded with crushed biscotti for a bite that’s both familiar and refined. On the lighter side, Vegan Dark Chocolate (sugar-free) surprises with its depth and silkiness proof that plant-based chocolate can still be profoundly indulgent. And for a refreshing finish, their Vegan Mango Sorbet (also sugar-free) is like biting into a chilled Alphonso, bright, tropical, and guilt-free.

While indulgence remains at the core of Indulge Creamery’s philosophy, the brand also caters to evolving preferences with thoughtfully crafted vegan and sugar-free offerings. From the bold richness of the Vegan Dark Chocolate to the refreshing brightness of the Mango Sorbet, these options are designed to satisfy without compromise. The cone collection features both decadent classics and mindful alternatives, offering something for every kind of indulgence. Launching on August 1st, the brand’s upcoming Ice Cream Sticks in Espresso, Vanilla, and Dark Chocolate bring together clean formulations and full-bodied flavor, proving that indulgence can be both intentional and inclusive.

Innovation at Indulge is experiential, not just seasonal. Every new format or flavor is a reflection of their design philosophy: make dessert an emotional, sensorial moment. From precise temperature controls and low-air churning to globally inspired flavor formats, Indulge is not chasing trends, it’s setting new ones.

Looking forward, Saluja envisions a future where Indulge Creamery becomes a legacy brand born in India, admired by the world. “We’re not here to mass-produce. We’re here to elevate,” he says. “Ice cream is just the medium. Our real goal is to craft moments that matter.”

With a growing menu of decadent flavors, health-friendly variants, and unforgettable textures, Indulge Creamery is not just raising the bar for dessert, it’s transforming it into an art form.

This isn’t just ice cream. It’s indulgence, redefined.