At the center of the campaign is a group of friends who, in a playful and lighthearted way, serve Somersby (of course served over ice!) to greet new friends in their garden. The campaign highlights the playfulness, optimism and welcoming attitude of the brand.

The campaign is created by &Co and Insider Films and shot on a beautiful vineyard in South Africa.

“We are excited to launch new campaign(s) and support markets for upcoming season with a lot of content reinforcing playful & optimistic, warm & inclusive values of our wonderful Somersby world,” says Ana Milicevic, Global Brand Director Somersby.

In addition to the Global Brand Equity Campaign, the brand has also launched the new Somersby AFB campaign “Same same, but different” and a launch campaign for their new Somersby Passionfruit & Orange variant.