Givaudan proudly marked participation for its sixth consecutive time at Gulfood Manufacturing, the region’s most influential trade show for the food and beverage industry. The event was officially inaugurated by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Council for Border Crossing Points Security, who visited Givaudan’s booth during the opening ceremony, recognising the company’s growing impact on the regional F&B industry.

Under the theme “Sparking a New Era of Food Experiences” Givaudan demonstrated how the transformative power of fire can be translated into bold, multi-sensorial creations that connect emotionally with consumers. Over three vibrant days, the booth was constantly alive with partners, customers, media, and industry peers eager to explore Givaudan’s fiery innovations crafted to captivate the senses and fuel imagination.

Across categories, Givaudan showcased smoky and chargrilled culinary concepts, fiery yet refreshing beverage creations, and indulgent snacks infused with heat and texture. Each of these concepts reflect the company’s purpose of Creating for happier, healthier lives with love for nature. Let’s imagine together.

A major highlight was the immersive Myromi^TM room, where visitors experienced the company’s groundbreaking patented handheld aroma delivery device. Myromi^TM enables instant aroma blending, real-time feedback, and rapid, insight-driven co-creation, offering partners a first-hand look at how this proprietary Givaudan technology can accelerate innovation and strengthen collaboration across the development process.

Dr. Imad Farhat, Head of Region SAMEA, Givaudan Taste & Wellbeing, commented, “Gulfood Manufacturing is the region’s largest and most effective event for the Food and Beverage industry. This year we wanted our partners to truly feel the power of fire in shaping tomorrow’s food experiences and the excitement around our innovations — especially Myromi^TM — reinforces our commitment to co-creating the future of food and beverages together, with speed, creativity, and purpose.”

Throughout the exhibition, Givaudan also engaged in several activities, such as the innovation tours and FoodTech Summit, highlighting its approach to innovation, sustainability, and digitalisation in the food and beverage industry.