As part of its FY’26 growth roadmap, Dairy Day, one of India’s leading ice cream brands, is accelerating portfolio expansion and premiumisation to strengthen its leadership in the category. With a topline target of INR 1,000 Cr in the ice cream segment and a track record of delivering growth ahead of the market at a CAGR of ~25%, the brand has announced a new set of product innovations ahead of the peak summer season.

The new lineup includes dual-flavoured Double Cone ice creams in Mango–Vanilla and Blackcurrant–Strawberry combinations; Fruit tubs with real fruit chunks across Mango, Strawberry, Chikoo and Jamun flavours; and distinctive Double Sundae tubs available in both 250 ml and 500 ml sizes. In addition, Dairy Day is set to extend its flagship Triple Bar portfolio with new Butterscotch & Coffee-based variants, which are triple-layered, decadent chocolate ice cream sticks.

Further, tapping into the growing snackification trend within the category, Dairy Day has also introduced Mini Bites in Vanilla and Blackcurrant flavours. These initiatives are expected to support strong double-digit revenue growth in FY’26 and drive incremental summer revenues.

The launches are aimed at capitalising on evolving consumer behaviour, where consumers are increasingly seeking variety within a single pack, contrast in flavours, and a change in texture with every bite, rather than plain single-flavoured offerings. There is also a growing preference for portion control and variety, enabling more responsible indulgence. This shift has opened up opportunities for layered, fruit-based, and multi-experience formats across tubs and impulse categories, along with bite-sized offerings, segments Dairy Day is strategically expanding into.

Commenting on the launch, Arvind Ramachandran, Vice President – Marketing, Dairy Day Ice Creams, said, “Today’s consumer is looking for novelty, flavour transitions, and a sense of discovery with every bite. With our new 2-in-1 combinations and fruit tubs, we are addressing this shift in demand while also strengthening our high-growth SKU portfolio. These launches are strategically designed to drive premium consumption, improve per-unit realisation, and unlock incremental revenue across key markets.”

New product innovations have been a key source of incremental revenue for the brand and are expected to further strengthen growth momentum this summer. In parallel, Dairy Day is set to double its distribution footprint of 80,000 outlets over the next three years, with the new launches expected to strengthen the brand’s presence across geographies and consumer segments.

“With these introductions, we are not only expanding our portfolio across flavours and formats but also strengthening our revenue mix through differentiated, higher-value offerings,” Ramachandran added.

With an expanding innovation pipeline and a strong focus on consumer-first product development, Dairy Day continues to sharpen its growth strategy as it scales operations and deepens its presence in India’s rapidly evolving ice cream market.