As Holi, the festival of colors, fast approaches, Haldiram’s, Indian multinational food major, thoughtfully brings tradition and indulgence together with its specially curated campaign, “Ab Hui Na Holi: Gulal aur Gujiya ki Iconic Jodi.” Cherishing the bond and celebrations of togetherness and warmth, the campaign brings to light the joy of sharing sweet memories by elevating the sensorial experience of celebrating the vibrant day.

Speaking about the campaign, Kailash Agarwal, president – Retail, Haldiram’s said, “Holi is much awaited as everybody likes when the colours and joy are teeming together in the air, showcasing traditions which are beautifully symbolized with the timeless pairing of gulal and gujiya. At Haldiram’s, we have for decades, brought families together over nostalgic flavors to elicit sweet childhood memories. This year, our Holi gifting range brings the traditional flavours wrapped in our highly sought-after gujiyas, ensuring the festival is filled with warmth, happiness, and flavors.”

While the traditional Kesar Gujia remains prominent through the festivities, Haldiram’s will also present its exciting new varieties, like Coconut Dry Fruit Gujiya.

To make the celebrations more exciting, Haldiram’s has made it easier to indulge in festive confectioneries by making Holi hampers available at Haldiram’s stores across the country and also hosting specially curated selections on Zomato for a limited time.