Havmor, part of Lotte India Corporation, has launched its latest innovation—Guava Chilli Ice Cream, inspired by the much-loved Indian street-style combination of guava sprinkled with chilli and masala.

Rooted in a familiar taste memory, the new flavour delivers a balanced blend of sweet, tangy, and spicy notes staying true to Havmor’s philosophy of evolving existing preferences rather than reinventing them.

A familiar taste, reimagined

Guava Chilli Ice Cream captures the essence of a nostalgic street-side experience and translates it into a creamy, indulgent format. Crafted with 25% fruit preparation, the product reinforces real fruit credentials while retaining Havmor’s signature milk-based richness.

Interactive by design

Enhancing the experience is a special chilli masala sachet, allowing consumers to adjust spice levels to their liking. This dual-format approach adds a layer of customization, making the product more engaging and shareable—particularly appealing to younger consumers seeking discovery-led experiences.

Built on insight, Not experimentation

Commenting on the launch, Rishabh Verma, Head Marketing, said, “Guava with chilli is a deeply rooted flavour across India. With this launch, we’ve taken a familiar experience and made it more contemporary without losing its essence. It’s an example of innovation that feels intuitive rather than experimental.”

Janaki Patel, AGM Marketing, added, “The strength of this product lies in its balance—of flavour and experience. The chilli sachet introduces personalization, while the fruit content and creamy texture ensure authenticity. Early response has been very encouraging, with the product emerging as one of our top-performing tubs.”

The product is now available across general trade, Havmor parlours, and quick commerce platforms like BlinkIt, Zepto, Swiggy Instamart and Flipkart Minutes.

Supported by a high-impact OOH and social media campaign, the launch aims to bring alive the quirky nostalgia of this iconic pairing for today’s consumers.

With this launch, Havmor continues to strengthen its position as a brand that brings together tradition and innovation, creating flavour experiences that are not just consumed, but remembered.