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Product Launches

Hershey India unwraps love with the launch of Hershey’s Kisses Hazelnut ‘n’ Cookies

The brand aims to stir up a unique experience for loved ones with the new launch

FoodTechBiz Desk

Hershey India, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has announced the launch of a new variant Hershey’s Kisses Hazelnut ‘n’ Cookies as an addition to its Hershey’s Kisses range, under a unique platform ‘Nutty-For-You’, to enable consumers to express their emotions to their loved ones. With this launch, the brand aims to extend its unique proposition of expressing affection between loved ones by making moments special.

Millennials & Gen Z are increasingly opting for unique ways of expressing affection towards their special ones, often by chocolates. True to this spirit, Hershey India has introduced Hershey’s Kisses Hazelnut ‘n’ Cookies to its range of chocolates. This launch brings together melt-in-mouth delicious Hershey’s chocolate with crunchy roasted hazelnut and its signature cookie bits. Each piece of Hershey’s Kisses is uniquely and distinctively wrapped and offers a delectable experience.

Hershey India has been consistently adding innovative offerings to its portfolio to create unique chocolate experiences for its consumers. With the launch of Hershey’s Kisses Hazelnut ‘n’ Cookies, the brand continues to build its range, aiding consumers to express their feelings to their loved ones.

Commenting on the launch, Geetika Mehta, managing director, Hershey India, said, “Brand Hershey’s strives to enable moments of togetherness. Taking this narrative ahead, we are delighted to introduce Hershey’s Kisses Hazelnut ‘n’ Cookies for consumers seeking ways to express their love, be it on special occasions or making moments special. Sometimes, words fall short, and, in those moments, our consumers can ‘Say it with a Kiss’. The introduction of this unique platform, Nutty-For-You, and first of its kind combination of milk chocolate, hazelnut, and cookie bits will prove to be a valuable addition to the current line of Hershey’s Kisses. With this launch, we are hoping to create unforgettable experiences for our consumers.”

Hershey’s Kisses Hazelnut ‘n’ Cookies is available across all channels in two packs: 33.6g pack at MRP Rs 50 and 100.8g pack at MRP Rs 140.

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