As evolving consumer preferences reshape India’s food landscape, taste is emerging as a powerful signal of cultural relevance. Reinforcing its commitment to authenticity and everyday food rituals, Kissan announces the launch of The Great Indian Chutneys — a vibrant new range inspired by India’s enduring chutney culture.

Chutney, a staple across regions and generations, has long elevated everyday meals — transforming simple bites into indulgent, expressive experiences. Recognising this deeply rooted ritual, Kissan extends its trusted legacy into a new, culturally resonant category.

Rooted in ingredients sourced from Indian farms, the new chutney range features four distinctive flavours:

• Chilli Peanut Thecha

• Chatpati Hari

• Teekhi Lehsun

• Khatti-Meethi Imli Khajoor

Crafted with a silbatta-like texture, the range celebrates India’s bold, fresh, and emotional flavour identity while staying true to Kissan’s promise of honest taste.

The launch is supported by The Great Indian Chutneys TVC campaign, highlighting the tactile and instinctive joy of enjoying chutney — an everyday ritual that brings generations together. The brand is also rolling out a robust social-led demand generation strategy, collaborating with Gen Z and Millennial creators to engage contemporary audiences.

“This launch marks the beginning of a new movement for Kissan — one that celebrates India’s vibrant tastes and textures while remaining deeply rooted in cultural authenticity,” said the company.

As India’s food future continues to evolve, Kissan’s latest innovation underscores a clear belief: brands that listen closely to everyday rituals — not just trends — will define the next era of food culture.

Taste without compromise. Tradition without limits.

The company said, "The future of food in India will be shaped by how closely brands listen. Not only to trends, but to rituals. And to the unscripted ways people eat, share, and enjoy food every day."

Source - HUL/Unilever