Incorporated in 2011 by Lakhan Goenka, LN Goenka Agro Foods is one of the fastest emerging names in the Indian fast-moving consumer goods business. With its rich tradition of unwavering quality and reliability, the company brings innovation and value-added research in healthy, hygienic, and safe-to-eat food products, which are essential for human beings, thus creating the values in products through consistent process improvement.
The company harbours three brands under its name:
• Urban Munchy - Instant mix, ready-to-eat snacks
• Mom’s Pantry – Staples (namely Atta, Rawa, Maida, Sooji, Besan) & healthy flours (16 varieties)
• Urban Salsa - Grounded and blended spices, compounded Asafoetida (hing), pickles & chutneys, Indo-Chinese Condiments (Soya Sauce, Red Chilli Sauce, Vinegar, Ginger Garlic Paste)
Their new product developments are focused to the future demands, trends and The Millennial, Gen Z, Gen Alpha in mind. To add on, recipes are based on secret home-recipes of the major and sub-regions. Antique tribal recipes, bringing authentic, healthy, and mindful recipes to the world. To name a few, LN Goenka Agro Foods plans on launching two products in Annapoorna – Anufood:
Based on truly Western Indian - Maharashtrian home recipe
1. Bhajani flour
2. Maharashtrian Black Masala
The products are based on authentic home recipes, tried and tested for years. Speaking about the company, Lakhan Goenka, managing director, LN Goenka Agro Foods, shares, “Aiming at our new production plant, to be operational next year-end, is spread over 40,000 sq. ft. R&D with the implementation of research and development kitchen, which will be planned and designed by our Application Chef along with all the cross functional & technical teams. Innovation takes place with collaborations, and we do believe in the collaboration of our internal as well as external expertise. This will surely bring out new products, unusual combinations, health-focused food, cheaper options for everyday food.”
Belief in constant product innovation and R&D
Goenka shares that the company aims to provide safe, wholesome, hygienic, and customer-centric innovative food prepared with affordable and clean energy, embracing the same with cost-effective solutions from sourcing to waste management to demonstrate support for our country’s sustainability goals.
Sharing views about the current trends, demands, and innovations in the f & b industry, Goenka says, “We as a brand give great importance to certifications, legal compliances, quality, infrastructure, R & D, and all-safe transportation.”
He adds, “Being a demand-driven company, to provide healthy food at affordable prices, we assure utmost transparency of food and its origins in food processing. In view of the technological development post-pandemic everyone and every business is online and so are we. Grabbing any opportunities on eCommerce and delivery platforms, leaving no geographical limitations to the manufacturers. Local sourcing will create opportunities for local manufacturers, FBOs, vendors, and suppliers.”
LN Goenka Agro Foods at Annapoorna-ANUFOOD India 2022
The LN Goenka Agro Foods team is there at ANUFOOD India and displaying its range of products for visitors. Elaborating further, Goenka says, “To ease the registration process of our visitors/potential clients at the exhibition, we will be greeting Visitors, Institutional & Hotel Buyers, Manufacturers, as per their business interests.”
Goenka believes that ANUFOOD being a professionally organized trade show, provides a working space for healthy buyer sellers interactions. Also, platforms such as ANUFOOD are great for increasing brand awareness & brand visibility, as clients can see, smell, and feel the quality of the products. This would later help build deeper connections with potential clients and increase professional networks.
Talking about expectations from the trade show, Goenka says, “We expect to gain new clients in B2B, B2C segments, Private Labelling Assignments, while building brand awareness & increased visibility across our home state Gujarat. Also, we hope to increase our direct and indirect sales PAN Asia as well as business expansion in the international market.”
Marching towards expansion
In view of the continuously changing consumer eating, buying, celebrating preferences, the current manufacturing plants and capabilities are combined with a constructive approach toward the new-age food culture. Goenka shares, “We are expanding our manufacturing capabilities further into the Food & Healthcare Sector with truly original and innovative products.”
Meet the LN Goenka Agro Foods team in action at Annapoorna – ANUFOOD India, at the Bombay Exhibition Centre, Mumbai
Register Now to gain quick entry to the most awaited event of the year for the food and beverage sector.