Tropicool, a joyful and sustainable brand, takes açai and other superfruits from Brazil to the world. It is a very young, optimistic brand, which has as its differential the technology of filling and conservation of its pulps. The front runner in this technology meets its commitment to Amazon, which means a significant gain in the entire logistics chain, but mainly for the environment, reducing expenses at all links.
Sharing about the company, the spokesperson comments, “In our portfolio, our flagship is Açai, a fruit from the Amazon rainforest, rich in nutrients and in mango which we strongly believe due to its sweetness and richness in nutrients. Our pulps are vegan, organic, gluten-free, lactose-free, have a great source of good fats, and are suited to all lifestyles.”
Innovating and investing in solutions
The spokesperson believes it is Innovation that has allowed the company to differentiate itself from other pulp and açai brands. He says, “We believe that by investing in technology, we can reduce costs, gain efficiency, and shorten barriers. The main example is our package: a fully aseptic and certified technology that storable superfruits pulps without losing a hint of their flavor and nutrition properties, allowing us to export them with high-quality standards worldwide.”
The impact of changing lifestyles on the F&B sector
All markets had been hit hard by the pandemic and changed the food and beverage business as influenced consumers are now making healthier decisions about what they consume. It is also an opportunity as it gives room for greater demand for natural foods, super fruits, and superfoods that is more nutritious foods that effectively contribute to well-being. He adds, “It is an excellent time because superfruits relate to lifestyle, connecting with a more conscious lifestyle, and we see many opportunities to combine flavor and nutrition in a unique offer.”
Tropicool at Annapoorna-ANUFOOD India 2022
Excited to share the Tropicool products with visitors at Annapoorna-ANUFOOD India 2022, the spokesperson says, “We bring the Açai that is our flagship and offer the opportunity to combine it with granola and ‘paçoca’, which is a Brazilian peanut-based recipe and extremely tasty.”
Talking about the show spokesperson says, “Anufood is a huge transactions and opportunities hub, which stimulates flow-on benefits to business growth, and this is essential for any company that wants to grow, expand markets, and make contacts and partnerships. We are very optimistic and are very happy with the opportunity to be here, to present our Açai and its benefits as we believe it will drive full business growth in the region.”
In the future, the spokesperson confirms that they are at a new stage of brand maturity and are franchising. Hence, looking for developers who will take the brand to greater heights while ensuring area profitability. “It is our aspiration for the coming years that people from across cities worldwide will be introduced to our mouthwatering superfruit mix and flavors. So, we invite like-minded individuals or organizations with similar belief systems and shared values to join us,” the spokesperson wraps up.
Meet the Tropicool team at Annapoorna – ANUFOOD India, at the Bombay Exhibition Centre, Mumbai from 14 to 16 September 2022.
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