Award-winning Longitude 77 expands South with Karnataka launch

Longitude 77, the first-ever Indian single malt from Pernod Ricard India, successfully launched in Karnataka, captivating Bengaluru’s discerning connoisseurs with its rich blend of Indian craftsmanship and global expertise. The award-winning Indian single malt marked a significant milestone in its strategic expansion across India. The launch was celebrated through an exclusive event at Jamavar, The Leela Palace, Bengaluru, offering guests an unparalleled experience of authentic contemporary Indian luxury. 

Globally recognized for its exceptional quality, Longitude 77 has earned prestigious accolades, including Gold at the London Spirits Competition, The Global Spirit Masters by The Spirits Business and Monde Selection along with a Bronze at The International Wine & Spirits Competition. These awards reflect the brand’s unwavering commitment to excellence and its growing stature among the world’s finest whiskies. At the heart of Longitude 77 is a legacy of extraordinary craftsmanship. Brought to life by the master whisky makers behind iconic global names like Chivas, Glenlivet, and Jameson, Longitude 77 draws from over two centuries of whisky-making heritage, infusing generations of expertise, innovation, and artistry into every single bottle. 

Mahesh Patil, Master Blender of Longitude 77, expressed, “Crafting Longitude 77 has been a journey of passion and precision, drawing upon centuries of distilling expertise while celebrating India's unique terroir. Each batch represents our commitment to creating a world-class single malt that truly captures the essence of India. The cool, dry climate of Dindori Nashik, combined with our meticulous double maturation process in American Bourbon barrels and wine casks, creates the distinctive smoothness and complexity that defines Longitude 77.” 

The evening at Jamavar showcased Karnataka's diverse flavors, reimagined through contemporary, innovative presentations. The event culminated in an exclusive Longitude 77 tasting experience, celebrating the unique terroir of the region. The launch is a part of Longitude 77's carefully planned expansion strategy across India, focusing on markets with strong potential for premium whisky consumption. Bengaluru, with its cosmopolitan outlook and evolving palate, presents an ideal setting for the brand to engage with consumers who seek quality, heritage, and exceptional taste. 

Seagram’s Longitude77 named after the line of longitude that passes through the length of India from North to South at 77° East, pays homage to the country’s diversity, historical craftsmanship and breathtaking landscape. Crafted in small batches, it encapsulates the essence of India's diverse terroir and indigenous ingredients.

Longitude 77 is currently available across Maharashtra, Goa, Haryana, Chandigarh, Rajasthan, Uttar Pradesh, Punjab, Karnataka, Dubai, and at Mumbai and Delhi Duty Free. As it continues to expand its footprint across India, the brand is committed to delivering a premium, convivial experience while setting a new benchmark for Indian whisky enthusiasts.