Innoterra & PHDCCI J&K ink MoU to strengthen market linkage for farmer cooperatives

The MoU was signed at the Apple Festival currently underway at Srinagar to harness the export potential of horticulture and processed food products from the state
Innoterra & PHDCCI J&K ink MoU to strengthen market linkage for farmer cooperatives

The PHD Chamber of Commerce will collaborate with Innoterra to address the gaps in technology, skills, quality improvement and market access.

Photo - Innoterra

PHDCCI Jammu & Kashmir signed a Memorandum of Understanding (MoU) with Innoterra, a Swiss-Indian food and tech platform company with a commercial footprint in 14 countries. The MoU aims to build capacity and support farmers in the state through farmer cooperatives, aggregators, and FPOs to bolster exports and improve market linkage.

The MoU was signed by Baldev Singh Raina, chairman of PHDCCI-Kashmir and Suniti Gupta, managing director, and chief executive officer of InoterraTech. The signing event was attended by Navin Kumar Choudhary, principal secretary to the Government, Department of Agriculture Production and Farmers’ Welfare; Ajaz Ahamd Bhat, director General, Horticulture Department of Kashmir; Vishesh Mahajan, director, Horticulture Planning and Marketing and Nitin Puri, head of B2B Marketplace, Innoterra.

According to the MoU, the key areas of cooperation between the two entities include helping Farmer Producer Organizations (FPOs) access and secure right assistance under all Govt of India schemes implemented through various departments. The MoU also envisages ensuring the sustainability and growth of exports for cooperatives by facilitating technology adoption, building skills and quality, and better market access.

<div class="paragraphs"><p>The PHD Chamber of Commerce will collaborate with  Innoterra to address the gaps in technology, skills, quality improvement and market access.</p></div>
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Innoterra will also facilitate exports by the cooperatives, FPOs, partners, and associates identified by PHDCCI and promoted by Horticulture Department, Agriculture Department, NABARD SFAC, NCDC and NAFED. PHDCCI and Innoterra will empower the cooperatives and FPOs to participate directly in global trade events, including B2B & B2C fairs organized in India and abroad. Both the organizations will collaborate to organize awareness programs, skill development programs and workshops for the farmers at regional, state and national levels.

PHDCCI and Innoterra have also agreed to work in close coordination towards sustainable cluster development in various areas of Jammu and Kashmir.

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