Lil'Goodness to launch a range of nutritious snacks with Sikkim Govt.

Lil’Goodness, the fun, good for you snacking brand for families with kids is set to introduce a range of healthy snacks in association with the Sikkim Government’s State-owned brand, Sikkim Supreme. The exclusive marketing arrangement is a part of the continued efforts of Lil Goodness to promote healthy snacking habits among families with kids. To add to the delight and fun among families with kids, under this agreement, the company will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery and extruded snacks, besides creating exciting formats for consumer engagement on nutrition in Sikkim.

LiL’Goodness has pioneered the concept of gut health-friendly prebiotic chocolates and milkshakes, extruded snacks based on the super grain teff and the unique 100% natural Vitamin B12 Jaggery. The products are made in India in collaboration with some of the best product development companies within the country, tested for food safety and nutrition at NABL accredited laboratories and manufactured in hygienic and safe manufacturing facilities. LiL’Goodness has been awarded the Best D2C brand of the year by Indian Retailer magazine, besides being recognized by independent Global market research agencies such as Mintel, for innovation in the Healthy snacks category.

The healthy snacking line of Lil Goodness will be available across around 200 retail distribution points through Sikkim Supreme besides the e-commerce delivery service of Lil’Goodness and online marketplaces. Lil' Goodness presently has over 800 retail points across numerous retail formats in cities like Mumbai, Delhi, Bengaluru and Hyderabad, Gujarat and other North Eastern states.

As a part of the agreement, Sikkim Supreme will be distributing and marketing the co-branded products across various retail outlets in Sikkim.

Pawan Awasthy, managing director, Sikkim Supreme, said that “We are excited to partner with LiL’Goodness to bring their range of exciting products to the North East. Start-ups are changing the business landscape of the country, we are thrilled to partner with a brand that is transforming food and nutrition for millions of families, to bring to our state and the North East an innovative yet affordable range of products in categories that we all enjoy as consumers. As a part of the overall vision of creating an Aatmanirbhar Bharat, we want to play a pioneering role in bringing exciting start-ups such as LiL’Goodness to the North East which presents a huge market opportunity."

Commenting on the collaboration, Harshavardhan S, founder, Lil’Goodness, said, "Nearly 24% of our online orders come from Eastern India, out of which a significant percentage comes from the North East. It's an exciting collaboration that strengthens and provides a credible physical presence in our endeavor to popularize healthy snacking amongst families with kids. By making daily doses of goodness enticing for kids in line with global nutrition standards, we aim to impact at least 2 lakh families in Sikkim. As a brand, our vision is to empower parents to Win at Life with their kids through good nutrition in tasty formats that kids and the entire family would love. The association will help us drive growth by creating new market opportunities, further enhancing the market traction and boosting our brand proposition in the good for you nutrition segment."