Mother Dairy has decided to raise its liquid milk prices by Rs 2 per liter in Delhi NCR with effect from 11 July 2021. The new prices will be applicable for all milk variants. The milk prices were last revised about 1.5 years ago in December 2019.
The company has been experiencing inflationary pressure on the overall input costs, which has increased multifold in the last one year, accompanied by the distress in milk production due to the ongoing pandemic. In the previous year, the farm prices have increased to the tune of 8-10%, coupled with mounting operational costs of processing, packaging, logistics, including others. In an official statement, it said, “It is pertinent to note that the farm prices of milk alone have firmed up by about 4% in the last 3-4 weeks. Despite paying higher prices towards milk procurement in the last one year, the consumer prices were kept intact. With this revision, the milk prices are undergoing a revision of 4%.”
As a responsible organization, Mother Dairy stated that it has always attempted to strike the right balance between the consumers and the milk producers. The statement further mentions, “The surge in farm prices is only partially passed on to the consumers, thereby securing the interests of both the stakeholders. It is important to note that Mother Dairy passes close to 75-80% of the sales realization from milk towards milk procurement. The company believes in giving competitive and remunerative prices to the farmers to ensure the sustainability of dairying and availability of safe milk for consumers.”
In addition, the company’s consumer milk prices are also being revised across key markets, including East and Central Uttar Pradesh, Mumbai, Nagpur, Kolkata from 11 July 2021 onwards to the tune of Rs 2 per liter on the current prevailing MRP in the respective markets. Mother Dairy milk is available in over 100 cities across the country.