Nandu’s, an Indian hyperlocal and omnichannel meat retail brand, launched their brand-new campaign, 'Great Meat Festival' (GMF), which will be on till 21st December 2022. Nandu’s is committed to providing consumers with fresh, safe, and healthy meat and meat products, and this campaign is a reaffirmation of the fact that good meat should be accessible to all.
Great Meat Festival is essentially a celebration of fresh and healthy meat and allows the wet market buyers to try their meat and possibly make the switch to tasting the difference. Moreover, there are rewards to be won on every bill, every day, during the campaign. Offers are applicable on Nandu’s entire range of fresh meat as well as on select fish. This festival is active across Bangalore and Hyderabad through all channels - stores, websites, apps, and marketplaces. The campaign also includes outdoor marketing activities such as bus back, bus shelters and auto rickshaw announcements along with print ads. In addition, they have tied up with local influencers for detailed social media activities.
Commenting on the campaign, Narendra K Pasuparthy - chief farmer, founder, and chief executive officer, Nandu’s, said, “We are known for the superior quality of meat we provide. Our customers trust in us is built on the foundation that we never compromise their health and well-being. Great Meat Festival is the first of its kind, and through this campaign, we aim to reiterate to our loyal patrons that they can rest assured about the health and safety of their near and dear ones while enjoying their favorite meat and special cuts at Nandu’s. We maintain 100% transparency and traceability of our products to give our consumers the satisfaction of choosing the healthy option for themselves and their families”.
Customers can enjoy a variety of cuts with great savings for 12 whole days by choosing any amount of grammage that totals up to the offer construct. For example- A customer can buy an assortment of chicken cuts, summing up to 2 kgs, and avail a discount of Rs 100/-. This gives them a great variety to try new cuts and enjoy with others.
Vinay Gopinath, chief operating officer, Nandu’s, further stated, “Nandu’s has always been at the forefront of rearing and providing fresh and healthy meat. Through this Great Meat Festival, we want our loyal customers and those new to the brand to know that when you buy any Nandu’s product – either online or at any of our 60+ stores across Bengaluru & Hyderabad. We guarantee fresh, safe, and healthy chicken, mutton, fish, or seafood every time. And that too at an affordable price.”
Pavangopal A, chief marketing officer, Nandu’s said, "Nandu’s Great Meat Festival is a testimony to the fact that meat-buying and consuming should be a pleasant experience. We always encourage our customers to consume healthy and safe meat but also create a wholesome buying experience across all our channels in the process.”
Nandu’s, and the Nanda Group, have been pioneers in organized poultry and livestock farming since 1963. The organization owns and operates the entire supply chain from farms to retail stores and follows stringent quality checks to ensure that the highest standards of food safety practices are adhered to throughout the entire process. The values and mission of the organization have given it deep insight into why it is imperative to be transparent with its consumers regarding farming, processing, handling, storage, and logistics of the meat supply chain.