Timios, a Bangalore-based healthy food brand for children, has partnered with TraceX Technologies, a blockchain-powered agritech platform, to provide end-to-end traceability for its recently launched Porridge range for babies.
Through this partnership with TraceX, Timios aims to provide complete product transparency for its Porridge range. From the supply of raw materials and manufacturing to dispatch and tracking of the product, customers can track and trace the product's journey at every step. The information is directly extracted from the blockchain proving the provenance and providing credibility to the claims.
Timios Porridge range is a new category of "Made to Order" product designed to keep in mind the nutritional needs of babies and has been manufactured in a 'cleanroom processing unit' with the finest ingredients ensuring the highest quality of standards and hygiene. Timios is one of the first packaged food companies to introduce cleanroom processing for baby food. The cleanroom used for manufacturing the Porridge range is designed to maintain an extremely clean environment that filters dust, airborne organisms, and vaporized particles to provide the most hygienic food products. Each product is processed only upon receiving the customer's order.
Commenting on the partnership, Aswani Chaitanya, chief executive officer, and co-founder, Timios, said, "Timios Porridge range was launched to provide fresh, made-to-order, safe, and high-quality weaning food for babies. From procuring 100% organic raw materials to processing it in a cleanroom, packaging, and shipping, we follow exceptionally high-quality standards for the porridge range. We understand how important it is for parents today to know the journey of their baby's food product. To answer questions on where, when, and how the product was made, we decided to introduce the pack's journey. Through our collaboration with TraceX, our customers can experience the pack's journey that is the end-to-end visibility of the product. Customers can scan the unique QR Code on the pack to access all information related to the origin, processing, packaging, and distribution. We at Timios believe innovation is critical and at the center of everything we do, enabling us to deliver the best and unique products for children."
Manu Bharadwaj, vice president, Growth & Strategy, TraceX Technologies, said, "Where does our food come from? Where was it stored? How was it manufactured? These are some valid and important questions in the minds of a consumer. With growing health concerns, trust in the products we buy is becoming increasingly important. This is even more crucial when it comes to infant and baby food. Transparency and traceability are the two key aspects required to build trust among parents introducing packaged solid food to their children for the first time. At TraceX, our mission is to create a connected food ecosystem that ensures a clean, transparent and traceable supply chain. We are happy to support Timios in their endeavor to offer enhanced traceability for their porridge range."