Givaudan showcases the power of synergy at Fi Europe 2025

Givaudan, a global leader in taste and wellbeing, will present a broad portfolio of natural solutions across beverage, savoury and sweet applications at Fi Europe 2025 (booth 40J90, Paris, 2–4 December). Demonstrating the synergy between its ingredients, colours and flavours, Givaudan will show how deep consumer understanding and application expertise come together to create food and beverages that are both functional and delightful.

Around 57% of global consumers are now turning to functional or fortified food and beverages, and 74% of these have increased their intake in the past six months, reflecting strong momentum towards health and wellbeing through nutrition. Givaudan is well positioned to help brands bring wellbeing benefits through its botanical expertise, while also offering unmatched taste and colour capabilities to create products that consumers love and feel are like a treat.

Decoding consumer desires 

For the development of the Fi Europe concepts, Givaudan drew inspiration from its latest Moods & Emotions 2.0 research to guide the selection of ingredients, colours and flavours. This proprietary study, involving 76,000 consumers across 13 European countries, uses behavioural data to reveal how different sensory cues influence mood states and emotional expectations. These insights helped shape concepts that bring to life Givaudan’s philosophy of ‘taste the goodness, feel the benefits’, ensuring each creation delivers both delight and emotional resonance. By decoding emotional associations, Givaudan helps brands align more precisely with consumer expectations and perceptions, ultimately increasing product liking and delivering more delightful experiences. 

From idea to experience: synergy in action

At Fi Europe 2025, Givaudan will present concepts inspired by evolving consumer expectations: 

• Functional beverages that deliver hydration and energy from natural sources, infused with botanicals such as yerba maté, green tea, guarana, coconut water and hibiscus, and fortified with vitamins and minerals. These uplifting drinks are enhanced by vibrant colours such as Vegebrite® black carrot concentrate, and refreshing flavouring combinations including honey, yuzu and apple.

• Gourmet clean-label BBQ sauce combines upcycled green banana powder as a natural texturiser with smoke-free flavouring and a clean-label brown shade to achieve satisfying mouthfeel and bold taste.

• Gut-friendly puffed snacks feature Oatwell® with oat beta-glucans for fibre content and green banana powder, cheese flavouring and paprika colour for a snack that supports everyday balance.

• Chocolate creations range from plant-based to dark and white varieties, crafted with nature’s finest ingredients such as yerba maté, açaí, ginger, blueberry and lemon. Naturally coloured with Vegebrite® and Michroma® + safflower, they deliver rich flavour, uplifting notes and delightful crunchy textures for a multi-sensory experience.

• High-protein bar built on crunchy soy crispies and natural ingredients such as acerola, rosemary, raspberry and matcha. Coloured with Vegebrite® Michroma® + beetroot for natural vibrancy, it delivers lasting energy, sensory pleasure and everyday vitality, supporting an active lifestyle without compromising on taste.

• Colourful brownies with botanicals such as acerola and enhanced with vibrant natural colours like Vegebrite® Michroma®, beetroot and caramel are crafted for pure festive snacking moments. Natural flavours ranging from vanilla and raspberry to cocoa and tangerine delight every palate for a truly indulgent experience.

Exclusive presentation at Fi Europe 2025

Givaudan will deliver an expert talk on “Enhancing functional beverages by combining flavours and colours with science-backed botanicals to deliver immediate perceived effects,” on 2 December at 1:30 p.m. in the Exhibitor Showcase Theatre, 40A104. The presentation will explore how to enhance functional beverages that taste and look great but also deliver immediate, perceivable wellbeing effects, through the powerful synergy of science-backed botanicals, flavours, and colours.