Hershey India is proud to recognize, honor and uplift women and girls this month through activations in India and around the world in celebration of International Women’s Day (March 8) to continue to advance its gender equity commitments. The campaign will be going live across seven international markets, aimed at making the invisible woman visible.
The Hershey Company’s award-winning [#HerSHE] campaign, which originated in Brazil in 2020, will be brought alive in India in a never seen before avatar. The renowned chocolate brand has collaborated with six women achievers whose accomplishments have been custom illustrated on the iconic HERSHEY'S chocolate bars. Hershey’s salutes these women and their efforts towards choosing and succeeding in unconventional careers.
This year the brand is leveraging technology to create an online community for curating and showcasing inspiring stories by women and connecting to offline channels via QR code on the packaging. Consumers can scan the QR Code printed on the packaging of HERSHEY’S Bar that will link them to the microsite. The microsite has curated templates, with personalized messaging, that consumers can use to celebrate and share the stories of Sheroes who have inspired them.
Hershey India has joined forces ‘Sheroes’ such as Aishwarya Sridhar, Dhvani Kothari, Sandhya Rai, Rukmini Vijayakumar, Pooja Taparia, and Falguni Vasavda Ojha from diverse fields including Photography, Performing Arts, Social Work, Sports, and Feminism, and dedicated Hershey’s Bars packaging to feature, celebrate and showcase achievements of the Sheroes. To learn more about them, consumers can scan the code on the packs and read about them on the microsite.
Sharing his insights on the renowned global campaign, Herjit Bhalla, vice president India and AEMEA, The Hershey Company said, “Diversity and Inclusion has always been at the crux of the Hershey ecosystem. It has been a key focus area for the organization across countries, and the HERSHE campaign brings it all together beautifully for us. This campaign gives a voice to what The Hershey Company truly believes in. By elevating the role played by the sheroes around us we want to make the ‘invisible visible’ through this campaign. While we have featured six sheroes on our packs there are countless number of sheroes out there and the ones we come across in our daily lives. Their determination and grit make them truly extraordinary, and Hershey’s appreciates that.”
Expressing her thoughts on the HER-SHE campaign Geetika Mehta, managing director, Hershey India said, “As a build up to the International Women’s Day, we have taken a unique voice of celebrating and highlighting HER & SHE, through the #HerShe campaign. The campaign strives to celebrate inspiring stories of Sheroes in our society, who have displayed excellence by either taking the path less travelled or by simply creating a positive impact on people around them. Our idea is to bring alive galvanizing stories by making the ‘invisible visible’!”