Shaka Harry has launched its first offline experience outlet at the Bengaluru International airport. The dine-in cum grab and go outlet will offer over two dozen plant-based meat food varieties to travelers seeking to enjoy a quick healthy meal while on the move.
Shaka Harry is one of the first plant-based meat brands to open its doors to passengers traveling from the Bengaluru International Airport, thereby providing delicious alternate protein options to the flexitarian population. Shaka Harry’s range of meal and snacking products, are designed around Indian cuisine and include; snackable and meal accompaniments. Shaka Harry delivers a healthier experience than traditional meat dishes. For a growing people, current protein sources aren’t sustainably scalable. They now have a choice to shift to smarter protein alternatives without compromising on taste and texture. The airport menu, curated by chef Manu Chandra is designed to satiate not only hunger but also taste across the customer segment.
Anand Nagarajan, co-founder, and chief executive officer of Liberate Foods, said, “Shaka Harry aims at aggressive growth over the next five years. Our first offline outlet at the Bengaluru airport is a step in that direction. Our products are doing significantly better on taste and customer response. Our airport mini restaurant will only add to the overall experience of discerning travelers. The passenger footfall at the airport is around 30,000 per day. We are targeting 10% of the same. While people can dine at the outlet, it will also cater to takeaways. The idea is to sample as much, and expose the customers to smarter protein food options packed with the richness of health and taste. The thoughtfully designed menu offers a wide variety to customers, which is a culinary treat, thereby making the customer crave more and keep trying the different options every time they travel to and from the city. Plant protein diets are inherently more sustainable, and their health benefits are driving more customer adoption.”
Airport travelers can rejoice in healthy versions of fast food favorites like classic chicken nuggets, mutton seekh kebab, and mutton seekh Kathi rolls with an interesting twist. Moreover, there are wholesome meals and exciting combos on offer too. The menu has tempting snacks, bread n rolls, meals n more, including plant-based classic chicken nugget chaat, plant-based mutton samosa, plant-based chicken momos, plant-based chicken shami pav, plant-based chicken peri-peri fries, plant-based mutton keema stuffed paratha and kaali dal, chatpata plant based mutton seekh Pav, plant-based chicken shami sliders, plant-based mutton keema dosa, plant-based mutton keema khichdi with tadka, plant-based bhuna mutton rice bowl, plant-based mutton biryani and lots more. All products and condiments are 100% plant-based.
Recently, Indian cricketer, MS Dhoni picked up equity in Shaka Harry, on the backdrop of the company had earlier received USD2M in a seed funding round by global investors.
Shaka Harry is currently serving over 30,000 customers across ten cities monthly and expects to triple this number in the next few months. Shaka Harry will also be available on global shelves by the end of this year. Shaka Harry has been on the shelves for less than a year and already are category leader in this fast-growing sector. Celebrity investors, like MS Dhoni, only further validate both consumer and investor sentiments in a plant-first future.