BL Agro’s ‘Bail Kolhu’ features 'Gangs of Wasseypur' trio in limited edition packs

The company rolls out a 'Meet & Greet' contest through a QR code scan on the packs
BL Agro’s ‘Bail Kolhu’ features 'Gangs of Wasseypur' trio in limited edition packs
BL Agro’s ‘Bail Kolhu’ mustard oil to come in limited edition packs featuring Gangs of Wasseypur trio Photo - BL Agro

BL Agro Industries has launched limited-edition packs of its flagship mustard oil brand Bail Kolhu kachi Ghani oil, available at www.nourishstore.co.in. With the new signature packs, the 50-year-old brand aims to tap into the loyal fan base of the three remarkable actors, who have made a mark for themselves with very humble beginnings, much like the brand itself.

Speaking on the launch, Ashish Khandelwal, managing director, BL Agro Industries, stated, “With the limited-edition packs, we aim to celebrate the iconic brand image and give back to our loyal customers and foster affinity with the fanbase of the Gangs of Wasseypur trio. Over time, Bail Kolhu has been able to gain a leading position in the industry through decades of hard work and determination, qualities that resonate with the lives of its brand ambassadors.”

BL Agro’s ‘Bail Kolhu’ mustard oil to come in limited edition packs featuring Gangs of Wasseypur trio
BL Agro ventures into eCommerce with its Nourish Online store

With the new signature packs, the company runs a ‘Meet and Greet’ contest from 1st August to 15th September 2021 and offers attractive discounts on Nourish online Store with a coupon code. To enter the contest, the consumers can scan the QR code printed on the label, which will redirect them to the campaign landing page, wherein they can fill in their details and get a chance to meet their favorite Bail Kolhu ambassador.

Launched about 50 years ago, Bail Kolhu enjoys strong brand loyalty and is a preference for millions of homes today through its consistent quality over the years. With its sales touching around 15 million bottles per annum, the brand has a strong presence in UP, Uttarakhand, Delhi NCR, Haryana, Punjab and Rajasthan and plans to expand to MP, Chattisgarh, Bihar, Jharkhand, West Bengal and Gujrat soon.

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