Del Monte, the premium packaged foods brand from FieldFresh Foods, recently announced the launch of its packaged King Coconut Water, which according to the company, is renowned for its superior health and taste benefits.
Del Monte claims to be the first brand in India to offer King Coconut Water and raises the bar in the fast-growing packaged coconut water segment as consumers increasingly adopt healthier lifestyles.
According to experts, a native of Sri Lanka, King Coconut water is said to be loaded with electrolytes and is considered a natural sports drink. This drink helps hydrate and replenish lost body fluids, whether it’s post a workout or a hot day in the sun, through nutrients like sodium, potassium, calcium, including others. In addition, it is naturally sweeter with a slightly nutty flavor, and it contains less than 60kcal, said the company.
According to the company, Del Monte’s King Coconut Water is 100% preservative-free and comes in a limited edition offer of a 250 ml tetra pack for Rs 269. It is available at leading modern retail outlets and online at amazon.in and Grofers with attractive introductory offers.
Commenting on the new launch, Yogesh Bellani, chief executive officer of FieldFresh Foods, said, “We are delighted to bring to India what is regarded as the best variety of coconut water in the world. Today, customers are prioritizing high-quality, immunity-boosting foods and look for safe hygiene options. Del Monte’s preservative-free and world-class packaging keep the goodness of King Coconut Water intact. We have received a phenomenally positive response to the product during pre-launch trials and believe that we have a highly differentiated offering in this fast-growing category.”
The packaged coconut water market in India is expected to grow at a CAGR of 23 %. As per research undertaken by FieldFresh Foods, one in two customers intends to spend more on health and wellness products or supplements to boost health and immunity in the post-pandemic era.
Brand Del Monte has over 100 years of rich international heritage, during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food and beverage products in India includes fruit juices, ketchup, mayonnaise, packaged fruits and the Italian range consisting of pasta, olive oil and olives alongside a culinary range for both B2B and B2C market.