Godrej Tyson Foods has announced the expansion of its heat-and-eat portfolio of products by introducing new variants of Paratha and Gravy under its fastest-growing brand – Godrej Yummiez.
Godrej Yummiez has launched delectable, frozen whole-wheat-based Lachha and Tawa Paratha which comes with a shelf life of nine months. Under the heat and eat range, the brand has also introduced two of the most loved gravies from traditional Indian cuisine - Butter Chicken and Chicken Tikka Masala.
Commenting on the launch, Prashant Vatkar, chief executive officer of Godrej Tyson Foods, said, “The Indian household and palates are still recalibrating post the pandemic. Mealtimes and snacking are more and more turning into bonding time. Godrej Yummiez has always fulfilled its promise to deliver to consumers the taste and experience of fine-dine restaurants at the convenience of their homes. With the launch of the whole wheat-based Lachha and Tawa Paratha as well as the Butter Chicken and Chicken Tikka Masala Gravy, we are expanding our diverse portfolio to include renowned Indian cuisine options.”
The sheer range that Godrej Yummiez provides is immense. From desi kababs-tikkas to exotic sausage-salamis that melt in your mouth, to smooth cheese corn nuggets to spicy masala burger patty, which are like little slices of heaven, there is something for everyone from Yummiez!
With the launch of parathas that are easy to make, tasty, and filled with the goodness of whole wheat, Yummiez’s new range strikes a balance in both taste and health. The heat and eat Butter Chicken gravy and Chicken Tikka Masala Gravy are created to experience the authentic taste and texture of the cuisine. It is, therefore, an ‘indulgence packed with goodness’ for every foodie out there.
The nutritionally rich and tasty gravies come in a microwavable tray, which makes them easy to consume. All Yummiez products are frozen with the IQF or individually quick-frozen technology to ensure the highest quality standards in taste, hygiene, and health. With IQF, ice crystals have minimal formation, which helps the product keep its texture until first defrost. Thus, making frozen one of the best forms of fresh.
The fourth edition of Godrej Food Trends Report 2021, one of the most respected compendium of food trends, had predicted 2021 to be the year of renaissance for Indian regional cuisines. The pandemic and the subsequent lockdown have transformed the home kitchen from a cooking space to a social space. However, with restrictions on dining out and pressure on work-life balance, food consumption in the home is now governed by time, money, convenience and availability of ingredients.
With our sphere of activity drastically restricted due to the pandemic, consumers today have learnt to appreciate ‘homemade’, gained a newfound respect for ‘local’, and acquired a heightened awareness and interest in ‘regional flavors’. Home kitchens have rediscovered and reclaimed their histories through community cuisines, while restaurant chefs used this time to travel and discover ethnic cuisines of different micro-regions.
By providing a convenient meal solution that takes only a few minutes for preparation without an iota of compromise on the taste and texture of the food served at their favorite fine dining restaurants, Indian consumers are looking at relishing their favorite recipes and snacks at home.
The new Parantha and Gravy range is now available across metro and tier-1 cities through leading eCommerce and brick-and-mortar retail stores.