The Ministry of Food Processing Industries (MoFPI), in association with the National Agricultural Cooperative Marketing Federation of India (NAFED), launched the first ‘One District, One Product’ ‘(ODOP) Dilli Bakes’ in the bakery products category of the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme at Panchsheel Bhawan, New Delhi.
The brand was launched in the august presence of Union Minister for Food Processing Industries, Pashupati Kumar Paras, Minister of State for Food Processing Industries, Prahlad Singh Patel and Sanjeev Kumar Chadha, MD, NAFED.
The brand and the product have been exclusively developed under the ODOP concept for the bakery, which is one of the ODOPs for Delhi. This is the first product, that is, whole wheat rusks launched under the Dilli Bakes brand and will be followed by more products. According to NAFED, whole wheat rusks are a unique product as they are made with jaggery instead of sugar and contain butter instead of vanaspati. The 260gm pack is competitively priced at MRP of Rs 60 for the benefit of consumers and is available in unique and attractive packaging that keeps moisture and sunlight at bay, thus ensuring a longer shelf life of the product and keeping it crispier and fresh.
Under the PMFME Scheme, the Ministry of Food Processing industries had signed an MoU with NAFED for developing ten brands of the selected ODOPs under the branding & marketing component of the scheme.
Through this initiative, the Ministry of Food Processing Industries, in association with NAFED under the PMFME scheme, aims at sending a strong and encouraging message to the micro food processing enterprises (MFPEs) across the country about the vision, efforts and initiatives of the Government to formalize, upgrade and strengthen them taking them a step closer to Aatmanirbhar Bharat.
Dilli Bakes Products will be available at all NAFED Bazaars, eCommerce platforms, and prominent retail stores across India.
Launched under the Aatmanirbhar Bharat Abhiyan, the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme is a centrally sponsored scheme that aims to enhance the competitiveness of existing individual micro-enterprises in the unorganized segment of the food processing industry and to promote formalization of the sector and provide support to Farmer Producer Organizations, Self Help Groups, and Producers Cooperatives along their entire value chain. With an outlay of Rs 10,000 crore over five years from 2020-21 to 2024-25, the scheme envisions directly assisting the 2,00,000 micro food processing units in providing financial, technical, and business support for the upgradation of existing micro food processing enterprises.