PepsiCo launches Lay’s Mini Stix

For decades, Lay’s has been synonymous with iconic potato chips and memorable flavour experiences that have brought joy to consumers across India. Building on this legacy, Lay’s has announced the launch of Lay’s Mini Stix – its first-ever stick-format potato snack in India.

Designed as a bridge between Lay’s iconic potato heritage and evolving consumer preferences, Lay’s Mini Stix brings to life a proposition where classic potato meets Indian savoury snacking. With this innovation, Lay’s reimagines a traditional format through its iconic potato base – bringing together the comfort of a well-loved savoury format with the unmistakable taste and quality of Lay’s. The result is a playful, crunchy experience that feels both recognisable and refreshingly new.

Crafted for modern Indian snacking moments, Lay’s Mini Stix features fusion-inspired masala flavours and introduces Lay’s first-ever horizontal pack format in India, that is palmable and easy to scoop. Offered at accessible price points, the product is ideal for on-the-go and shareable occasions.

Speaking on the launch, Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India, said, “At PepsiCo India, our growth strategy is anchored in reading the pulse of the consumer. As the Indian snacking landscape evolves with faster lifestyles and a growing demand for on-the-go convenience, our responsibility as a leader in Potato Chips snacking category is to drive that change, not just react to it. Lay’s Mini Stix is a prime example of this innovation-first mindset. We are taking our iconic potato heritage and immense brand equity of Lay’s® and reimagining it to capture entirely new snacking occasions. This launch is a strategic expansion of our portfolio, ensuring that Lay’s® remains the companion of choice for consumers, no matter the time or place.”

Expressing her thoughts on the launch, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India said, “With Lay’s Mini Stix, we wanted to take something consumers already enjoy and elevate it the Lay’s way. By bringing our signature potato base into a stick texture, we’re delivering a new texture and a more intense crunch, while staying rooted in the familiar flavours consumers love. It’s a fun, shareable snack that adds a fresh dimension to everyday snacking.”

The product will be available across North, East, and West India at accessible price points of INR 5 and INR 10 in general trade.