Sid's Farm, the Telangana-based modern dairy brand, has launched Natural Paneer as one of its key offerings in the list of value-added products to offer quality food and ingredients to its customers. The uniqueness comes from the fact that the brand does not use any hormones, antibiotics, or preservatives in the milk and due to which paneer's freshness and softness is maintained. According to the brand, this newly launched paneer known as 'soft and creamy paneer' targets vegetarians who are conscious of earning proteins in their daily diet. The Natural Paneer is available in a 200gms packet at the cost of Rs 150.
With this launch, the brand aims to grab its share of the pie from the paneer market in India, which is worth Rs 75,000 crore. The local brand within Telangana seeks to become a regional brand very soon. The brand claims that with the real freshness and softness of newly launched Natural Paneer, Indian households can now experience tasty, healthy, and nutritious savory paneer recipes at the comfort of their home. The brand ensures to maintain its freshness of Natural Paneer with the shortest shelf life. Sid's Natural Paneer has a shelf life of a maximum of three days since the brand does not use preservatives to increase its shelf life.
Launching Natural Paneer, Kishore Indukuri , founder and chief executive officer of Sid's Farm, says, "The philosophy of our brand is to offer consumers a non-adulterated and the experience of the real freshness of dairy products. We are introducing healthier dairy products in Telangana and hope to continue adding more products in the consumption basket."
According to a new report by EMR titled, 'Indian Dairy Market Report and Forecast 2021-2026', the Indian dairy market stood at a value of around US$ 144.55 billion in 2020. Further, the market is expected to grow at a CAGR of 6% over the forecast period of 2021-2026. Sid's Farm is small but firm towards getting a foothold in the expandable market.
Indukuri added, "Our other dairy products have also gained popularity amongst the consumers in Telangana. With our entire dairy product range, we aim to claim considerable market share and increase the fondness of paneer amongst households and children."
Sid's Farm is a premium dairy brand based in Telangana and was established in the year 2013. Sid's Farm aims to provide families and communities with pure, healthy, adulterant-free milk and milk products. Sid's Farm product range includes whole cow's milk, whole buffalo's milk, skim milk, cow's butter, cow's ghee, buffalo's butter, buffalo's ghee, cow's curd, buffalo's curd, and paneer.
Sid's Farm is the vision of Kishore Indukuri, an IIT Kharagpur, and the University of Massachusetts Alumni. The brand has grown manifold and has been achieving 100% YoY growth for the past few years. Currently, the company serves about 10,000+ customers daily on a subscription basis.