SPYK, India’s freshly brewed seltzer brand hits the streets of Bengaluru

A new hard seltzer is hitting the Bengaluru market and might just be your new go-to drink
SPYK, India’s freshly brewed seltzer brand hits the streets of Bengaluru
Photo - SPYK

Spyk Hard Seltzer, a freshly brewed hard seltzer, is all set to take India by storm with their freshly brewed, 100% vegan and has natural flavors hard seltzer. Launched in Bangalore, Spyk is an all-natural, brewed beverage for the modern, playful, conscious consumer- the changemakers. Unlike other seltzers that are carbonated cocktail mixes, Spyk is freshly brewed, low-calorie, low-carb, naturally flavored and, has a solid 5.5% alcohol with just 2G carbs. It is ideal for the social drink- for your networking meets, night outs, to quiet nights at home with its crisp and refreshing taste and low as 100 calories, leaving you with a pleasant, guilt-free buzz.

Spyk Hard Seltzer is a V9 Seltzer Works company and is brewing at Woodpecker Breweries in Hassan. Spyk, was formulated by R&D experts in Canada, who are the world's leading brewing consultants, and also happen to be the formulators of the famous White Claw Hard Seltzer, which took the west by storm.

Photo - SPYK

During the launch of Spyk Hard Seltzer, Vimal Chand, chief executive officer, and co-founder, says, “My partner and I wanted to introduce India to this great product, as soon as we witnessed the seltzer storm in the US. With more than 50% of India’s population being under 35, we saw the immense potential for a truly millennial product. We’re inspired by the new age of consumers, the generation that loves to work hard & play harder, that’s known to be the life of every party. We’ve created a drink that’s for everyone, for every occasion, a drink that adapts itself to you, whether you’re someone who lives to drink or someone who only enjoys the occasional sip. Simply put, we make sure that an exciting night on the town isn’t followed by a regretful morning after."

"We are confident about our product and given that we are India's first brewed hard seltzer, which is also low cal, low carb, and no added sugar, we have a significant competitive edge over the existing players in the market.”

Vamsi Krishna, chief marketing officer and co-founder, Spyk Hard Seltzer, also added saying, “Bangalore has also always been known to be a city that is explorative among other metropolitan cities, which made it the perfect city to launch a young, progressive brand like Spyk. We see Spyk as a disruptor and market leader in the hard seltzer space. We aim to give social drinking a facelift.”

Spyk will be launching four delicious variants ranging from flavors like Lime, Orange, Mixed Berry, and Original. Priced at INR 150 for 330 ML and INR180 for 500 ML. Spyk is also aiming to expand its presence in Hyderabad, Maharashtra, and Goa soon after its Bangalore, Karnataka launch.

Strong yet restrained, Spyk’s 5.5% ABV is ideal for a perfectly balanced lifestyle, allowing you to let loose on a night out and still tick off your early morning workout. Their array of freshly-brewed, delicious flavors is light and refreshing, giving you the thrill of Saturday night and helping you ease down on a Sunday morning all at once.

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