Sun Pharma enters Nutrition Bar segment with Revital NXT

Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, announced its entry into the nutrition bar segment in India with the launch of Revital NXT. For over three decades, the product is a brand extension of Revital H, India's leading and most trusted health supplement (as per IQVIA, TSA DATA MAT September 2020). The product has been launched in two different variants, Revital Energy NXT and Revital Protein NXT. The market for nutrition bars in India is growing rapidly, with millennials and Generation Z's increasing focus on fitness for a healthy lifestyle.

Revital NXT claims to be India's first nutrition bar with the goodness of Natural Ginseng, 16 vitamins & minerals and triple blend protein. The nutrition bar has been launched on Amazon and it will also be made available on other eCommerce platforms. Revital H aims to give consumers the perks of high-quality protein through this range of protein and energy bars, from building or maintaining muscle mass to helping satisfy hunger in an easy, on-the-go option. According to the company, powered with Natural Ginseng, Revital NXT provides an energy boost, helping one power through every task.

Vidhi Shanghvi, head, Sun Pharma Consumer Healthcare, said, "Revital H has been the bellwether of the nutritional supplement segment, helping consumers live stronger, healthier lives for over three decades. With increasing health-consciousness and active lifestyles, there has been a rising demand for on-the-go nutrition. Our newest product – Revital NXT bar, powered with Natural Ginseng - the same core ingredient that fuels Revital H, helps you stay active and ace life's demands on the go."

Revital Energy NXT is available in a pack size of 35 grams each in Choco Almond & Yogurt Berry flavors, while Revital Protein NXT is available in a pack size of 50 grams each in Choco Almond and Coffee Hazelnut flavors. The product portfolio targets diverse consumer needs around breakfast, snacking and pre/post workouts. Apart from the great nutritional value, all variants of the Revital NXT bar have a unique flavor and taste.