Good Monk: A colorless, odorless, tasteless nutrition mix for the family
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Superfoods Valley, a nutrition and food-tech startup based in Bangalore launched its flagship product, Good Monk, a one-of-a-kind nutrition mix, at an event attended by scientific council members fit council. The company also unveiled a new app that helps educate users and creates transparency about the nutritive value of the food we consume.
The event was attended by B Sesikeran, director, National Institute of Nutrition (NIN) and Indian Council of Medical Research (ICMR); Sheela Krishnaswamy, nutrition and wellness expert; Shovan Ganguli, food researcher and scientist; and P R Krishnaswamy, ex-director and founder, Protein Foods and Nutrition Development Association of India, who highlighted the importance and need of such products in the Indian market.
Superfoods Valley, founded by Amarpreet S Anand and Sahiba Kaur, aims to bridge the nutrition gap and make nutrition easy and accessible for all. Good Monk is the first step in this direction. The product is scientifically designed and tested and helps plug a family’s daily nutrition gap without altering the food's color, odor, and taste (NO COT).
Good Monk is a unique mix of highly bio-available ingredients such as 130 Cr. Probiotics & Fibre, Lysine (Protein building block), Vit A, B6, B9, B12, C, D, Iron, Zinc, Ashwagandha, and Brahmi. The power of 13 Nutri-Herbs helps improve gut health, support immunity, unlock energy, and aid mental development. The No COT feature of the product makes it easy for mothers to smuggle nutrition into food.
Commenting on the launch, Amarpreet Singh Anand, founder, Superfoods Valley, said, “What’s most worrisome is that the urban upper-middle-class households are suffering from lack of proper nutrition in a significant way and it’s not because they lack access to good food, but because of the modern lifestyle and eating habits. So instead of chasing the family to eat nutritiously and continuously suffering from the nutrition gap in their daily diet - we are solving to adding health and nutrition to whatever they love to eat. Our vision is to be a part of Namakdani. Hence, Good Monk - a product that is designed to fill the nutrition gap among Indian families."
The recommended dosage varies for adults and children - 1 sachet a day for children aged 7 to 12 years and two sachets per day for adults (1 sachet per meal).