Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has expanded its ready-to-drink portfolio with the launch of Tata Fruski Juice N Jelly. Inspired by local Indian flavors, it is a one-of-its-kind juice-based drink with the added surprise of Jelly, providing a unique taste and feel. The new offering is in line with TCP’s focus to innovate and expand its subsidiary, NourishCo’s existing portfolio which includes Himalayan Natural Mineral Water, Tata Gluco Plus, Tata Copper+ Water, Tata Fruski and the recently introduced premium Himalayan Honey and Preserves range.
The new Tata Fruski Juice N Jelly is a differentiated offering aimed at delighting consumers with its unique texture and an exciting range of locally inspired flavors. The product is being launched in three flavors - Kala Khatta, Mixed Fruit Chaat, and Lemon Pudina.
Speaking about the new launch, Vikram Grover, managing director, NourishCo Beverages, Tata Consumer Products, said, “The juice-based drinks category in India is fairly large and we see a great opportunity to grow the Tata Fruski franchise through unique and differentiated innovations like the new Juice N Jelly. Through this launch, we remain hopeful of providing our consumers a multi-sensorial experience in every sip, true to our brand purpose of being an ‘Enabler of fun the Indian way."
The new Tata Fruski Juice N Jelly will be available at Rs. 20 for a 200 ml pack across retail outlets in Kolkata, Mumbai, and Goa initially.