Marico has announced that it has signed definitive agreements to acquire 60% stake in Cosmix Wellness, which owns “Cosmix”, one of India’s leading digital-first functional wellness brands, at an equity valuation of c.₹375 cr. The brand offers a range of plant-based protein powders, fermented yeast protein powders, functional superfood blends and has recently launched functional foods like plant-protein pancake mixes and plant-protein bars. Bootstrapped and profitable since inception, the brand has scaled to c.₹100 Cr ARR (L6M) with a sustainable high teen EBITDA margin profile.

Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix is known for its vegan, gut‑friendly formulations, built on a mission to promote holistic health through sustainable sourcing and a root-cause approach to wellness. The brand has gained tremendous traction on its D2C website with top-quartile repeat, LTV (customer lifetime value) and brand recall metrics. In addition, the brand proudly holds the #1 bestseller position in the plant protein category across leading e-commerce and quick commerce platforms, cementing its leadership in the rapidly growing plant protein market. Going forward, Cosmix will focus on driving accelerated profitable growth, while broadening its footprint in adjacent wellness and nutraceutical categories through strategic new product launches, strengthening its multi‑channel distribution capabilities, and continuing to shape a distinctive premium brand built on innovation and differentiation.

Saugata Gupta, managing director and chief executive officer, Marico, said, “The investment in Cosmix brings another strong and differentiated brand into our digital-first portfolio. We foresee immense potential in the wellness and plant‑based nutrition space, and Cosmix has already demonstrated deep consumer resonance with its best-in-class, innovative offerings. Together, we are committed to accelerating their journey, expanding into relevant adjacent wellness categories, and building a sustainable, profitable brand that inspires trust and delivers meaningful value to consumers across India.”

Vibha Harish & Soorya Jagadish, co-founders, Cosmix said, “We started Cosmix to champion clean ingredients and honest communication - creating the kind of wellness products we wanted for ourselves and our community. Partnering with Marico is a defining moment for that mission. We see incredible synergies in R&D, manufacturing and more. Seeing such a long, beautiful future for Cosmix makes us incredibly happy. Together, we’ll continue building one of India’s most loved, ethical, and trusted wellness brands.”