Oterra has announced the launch of two naturally-sourced liquid versions of its popular Jungle Blue and Arctic Blue natural colors.

The two products, previously available as powders, give food and beverage producers a choice of formats to achieve natural bright blues, and a palette of greens and purples when blended.

“Liquids have many properties that make them a powerful addition to applications in food and beverage,” said Phil Cook, Head of Strategic Marketing. “They disperse immediately to create a uniform color without the need for pre-mixing. They are also easier to handle as they are pumpable and don’t create dust when processing.”

The two liquid blues are a further development of two of Oterra’s most recent innovations in creating blue colors from natural sources: Jungle Blue, extracted from sustainable Colombian Jagua fruit, and Arctic Blue, made using spirulina in a carbon-neutral indoor production facility.

Blue is one of the fastest growing colors in 2025, over 10,000* food and beverage products were launched containing a blue color, up from around 6,000 in 2021.

“Traditionally, much of the blue that we see in food and beverages has come from artificial sources,” added Phil Cook. “The regulatory** and consumer landscape is changing and the demand for naturally derived blues is increasing. To meet this demand, having multiple blues in different formats is important for manufacturers.”

ColorFruit® Blue 901 WS Jungle Blue fills an important gap in naturally sourced blues. Many natural blues struggle with low pH, heat, regulatory limits, or high cost. Jungle Blue offers a stable, reliable alternative that also blends beautifully to create vivid jewel‑tone purples and greens.

FruitMax® Blue 1512 WS Arctic Blue is spirulina from Iceland using an innovative high-tech cultivation process that creates a vivid, natural blue color with an impressively low carbon footprint. Located next to a geothermal power plant that provides 100% clean energy, waste heat and carbon dioxide, bioreactors grow spirulina 24 hours a day.

*Source: Innova new products database

**Check national legislation to ensure compliance