July is a month that many fans of Naturals ice cream look forward to. It’s the month when the country’s beloved Sitaphal ice cream can be enjoyed at Naturals. Now why is this flavor so loved and cherished across the country, one may ask? It’s because, for Naturals, making this flavor is truly a #LabourOfLove.

Sitaphal is a fruit that takes some effort to enjoy. De-seeding is a task that gets in the way of people enjoying the fruit. But with Naturals, one need not worry about that. Fresh Sitaphal is sourced from Saswad, a region in Maharashtra renowned for its fruit. Naturals ensure that the chunky bits of the Sitaphal fruit and its petals make their way into the ice cream. Naturals have even gone to the extent of inventing the de-seeding machine, especially for this flavor. Hence, making this ice cream is nothing short of being a #LabourOfLove.

Siddhant Kamath, director, Natural Ice Creams, said the brand is known for crafting delicious and authentic ice creams. “Sitaphal ice cream is one of the most popular flavors from Naturals across the country. One of the reasons it’s so loved is that a lot goes into making it: innovation, effort, love, and warmth, all in equal measure. And that’s why it is truly a labor of love. This year, our campaign for Sitaphal ice cream talks about these aspects, and we hope it will resonate with ice cream lovers across India,” Kamath said.

The Sitaphal flavor is now available across more than 150 Naturals outlets across the country. Its irresistible taste is one that’s not to be missed.