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Product Launches

Yu Foods launches new range of juices and Ramen with Swiggy Instamart

Swiggy Instamart COO Sairam Krishnamurthy launches the new product range

FoodTechBiz Desk

Swiggy Instamart, India’s leading on-demand quick commerce platform, partnered with Yu Foods, a consumer foods brand, to unveil its new range of Juices and Ramen at InterContinental Marine Drive, in Mumbai, recently. Organised by Yu Foods in association with Swiggy Instamart, the event featured Yu Foods founders Bharat Bhalla and Varun Kapur, along with Swiggy Instamart COO Sairam Krishnamurthy, who launched the new product line. Famous comedian Sapan Verma, notable influencers like Natasha Gandhi (Ex-MasterChef India contestant) and Simone Khambatta also attended the event.

These new products will be available on Swiggy Instamart, enabling Yu Foods to meet the growing demand for quick, wholesome, ready-to-eat solutions for premium food products. The launch reflects a shared vision between the two brands to make diverse, high-quality, and health-conscious options more accessible to customers in India.

Sharing their excitement, Yu’s founders Bharat Bhalla and Varun Kapur jointly expressed, “We are excited to continue strengthening our partnership with Swiggy Instamart, one of our fastest growing sales platforms. Our newly launched range of 100% Fruit Juices and Korean Ramen will provide ‘better for you’ options in categories that are seeing high consumer demand. In line with our philosophy, we will continue innovating across categories keeping the consumer at the epicentre thereby helping India eat better.”

With its latest offerings, Yu Foods has further reinforced its commitment to health and innovation. These products are crafted using 100% natural ingredients, free from preservatives, MSG, and palm oil. Yu Foods products will now be available to Swiggy Instamart users across 43 cities, bringing healthier choices to more customers.

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