Make your snacking tasty & healthy with baked Cornitos Crusties

Learn all about Crusties, a newly launched snack by Greendot Health Foods, at ANUFOOD India 2022
Make your snacking tasty & healthy with baked Cornitos Crusties
Photo - Greendot Health Foods

Cornitos entered into the Indian snacks market in 2009; within a short period, Cornitos has emerged as one of India's largest brands in the Nachos Crisps category. Cornitos brand portfolio includes newly launched Crusties along with Nachos Crisps, Tortilla Wraps, Diy Kits, Taco Shells, Chunky Salsa Dips, Cheesy Dips, Roasted Premium Nuts - Cashews & Almonds, Long Peanuts, Pumpkin Seeds, Natural Sunflower Seeds, Super Seeds, Party Nut Mix, Corn Nuts, Coated Green Peas, And Pickles - Jalapeno Peppers and Gherkins.

Greendot Health Foods (GHFPL) was the first company to launch Nachos Crisps in Indian snacks. The production facility at Roorkee, Haridwar district, Uttarakhand, is equipped with state-of-the-art processing machinery and is manned by a team committed to quality. GHFPL is an ISO-22000:2018 and BRC Certified Company and has US FDA and FSSAI registration.

GHFPL commences 2022 with a novel snack, "Crusties,"- a baked range of extruded snacks. The company's motive is to make healthy gourmet snacks with high-quality ingredients. Cornitos Crusties' four products are selected by SIAL Innovation Paris 2022 based on product qualities and uniqueness.

Cornitos has an extensive distribution network across Pan India. The complete range of products is available in retail, eRetail, and modern trade stores—institutional sales across airlines, Horeca, Multiplexes, and cafes. Cornitos products are exported globally to over 30 countries - US, UK, Canada, Australia, New Zealand, Africa, Middle East, and S.E Asia, to name a few.

Tapping towards innovation

Speaking about the company and its focus on R&D, Vikram Agarwal, managing director of Greendot Health Foods, shares, "Our manufacturing unit boasts of an expert R&D Lab for product innovation and development. A team of well-qualified and experienced nutritionists and quality control experts ensure that food safety standards are made and nothing but the best reaches the table of our patrons."

Keeping up with trends

According to Agarwal, the post-pandemic snacking industry has boomed as people have developed a habit of munching at home. "They have shifted from proper meals to healthy snacking in short intervals. New products are launched with clean labels in sustainable and pocket-friendly packaging. Consumers now want to be aware of what they are consuming. Packaging plays a crucial role. It should be convenient, eco-friendly, and innovative."

"With the rise in digital usage, our everyday life starts with our phones and ends on it too. Everything has become so much easier after eCommerce sites, where customers can keep in touch with the brand and explore and shop for their favorite products without leaving their houses. Cornitos also launched their eCommerce website in 2020, which helped us to build a strong relationship with our customers and provide them with a wide range of products"

Greendot Health Foods at Annapoorna - ANUFOOD India 2022

Greendot Health Foods is participating in the upcoming trade show Annapoorna – ANUFOOD India 2022. The company will exhibit the full Cornitos product range, but Crusties will be highlighted. "Each year, we continuously offer something unique and flavorful to our audiences, and this is our gift for them. As part of expanding our brand portfolio, we have entered a new category of Baked snacks with Crusties and have even set up a new plant in Roorkee, Uttarakhand," says Agarwal.

The funky zig-zag snack is a perfect balance of health and taste, offering the choice to enjoy the snacks guilt-free. Crusties is a nutrient-rich snack processed with the latest technology. Crusties contain incredibly nutritious ingredients such as beans, chickpeas, and potatoes. It is available in six variants: King Curry, Lemon Chili, Dilli Chaat, Cheesy Garlic, Peri-Peri, and Italian Cheese.

Commenting on their participation and expectation from ANUFOOD, Agrawal says, "We thoroughly enjoy our participation in this show every year as it's a perfect platform to create awareness about the versatility of the brand. It is India's oldest and the most sought-after trade show in the food & hospitality industry. We also get an opportunity to connect with consumers and the feedback helps us identify our strengths and weaknesses."

He adds," We are confident this year's participation will help us evolve and engage with our target audience. We hope to add more customers through ANUFOOD 2022 participation."

Road ahead

According to Agarwal, the dynamics of the snacks industry are evolving. All efforts will be made to take Cornitos Crusties to new heights. The brand has taken a 360°degree promotional approach to promoting the Crusties and Cornitos economical range of products. Cornitos future strategy will be to bring innovative agro-based products, focusing on healthy snacking and providing value for money to the consumers. This year, the brand is working on foraying into the non-corn-based snacks category, most likely the baked format.

Register Now and explore a wide range of healthy, tasty and nutritious snacks offered by Greendot Health Foods at Annapoorna – ANUFOOD India from 14-16 September 2022 at Bombay Exhibition Centre, Mumbai.

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