Luve Oberoi, senior marketing manager at Asahi Kasei India, is an FMCG enthusiast. A comprehensive experience of more than ten years in this sector has allowed him to express his creativity through developing new ideas for products, packaging, branding, and advertising. With innovation being the heart of every FMCG, Oberoi has been part of this Kitchen revolutionary product brand Asahi Kasei for five years since the inception of the business in India.
It has been quite a journey for him and the brand in this fast-paced and innovative industry, from being available only in a few stores to now making a presence felt in Metropolitan and Tier I cities in India. The brand has exponentially expanded reach across all eCommerce portals such as Amazon, Big Basket, and Flipkart, to name a few, especially in the pandemic, under his expert leadership.
Oberoi wants to strengthen the brand's supply chain management across 2020-22. Its products are available in multiple locations and can empower people with a hassle-free cooking experience, especially during these trying times. His long-term vision is to ensure that he helms a brand where he can contribute to society, achieve sustainable growth, and enhance corporate value over the medium to long term by promoting innovation and creating synergy by integrating various business ideas.