GEA wins MMK Award of Excellence for sustainability

GEA has won the MMK Award of Excellence in the “Sustainability” category for the introduction of the Add Better ecolabel. This designates innovative GEA solutions that are significantly more resource-efficient than their predecessors.

The Munich Management Colloquium (Münchner Management Kolloquium; MMK) has won the prize for the first time for “Exemplary showcase projects for increasing sustainability” and special achievements in innovative management approaches, artificial intelligence and start-ups.

“We are honored to be the first company to win an award in this category, which is of such great importance to us. On the one hand, it recognizes our achievements to date. And on the other, it spurs us on to continue developing innovative solutions for our customers that make a real impact when it comes to a more sustainable future,” said GEA chief executive officer Stefan Klebert. 

GEA won over the jury with its consistent implementation approach around Add Better. This includes measures to develop sustainable and disruptive innovations, create new service solutions, extend system life cycles, and integrate sustainability criteria into the production development process in a standardized way. The resulting solutions are significantly more resource-efficient than their predecessors and bear the TÜV-validated “Add Better” ecolabel. Twenty products currently carry the Add Better label.

The annual Munich Management Colloquium is Germany’s largest business congress. For over 30 years now, top managers and C-level executives have been meeting in the Audimax of the Technical University of Munich to discuss the current challenges in the world of business. The focus of the MMK Award of Excellence is on best-practice solutions. These are intended to act as a nucleus for innovation in German and European industry.