MoA&FW and NAFED launch Millets Experience Centre (MEC)

Offers unique dining experience, besides an in-store shopping experience
MoA&FW and NAFED launch Millets Experience Centre (MEC)

Union minister of Agriculture & Farmers Welfare, Narendra Singh Tomar, along with Rajbir Singh, managing director, NAFED, commemorated the launch of the first of its kind 'Millets Experience Centre (MEC)' at Dilli Haat, INA, New Delhi. NAFED, in collaboration with the Ministry of Agriculture and Farmers Welfare (MoA&FW), established the Millets Experience Centre to raise awareness on Millets and encourage their adoption among the general public.

Acting upon India's proposal, supported by 72 countries, the United Nations General Assembly declared the year 2023 as the International Year of Millets (IYM 2023). The declaration positioned India at the forefront of the celebrations. The Government of India has been working on a 'mission mode' to champion millet as a crop good for farmers, the environment, and consumers. The ministry-led initiative of establishing a consumer-oriented 'Millets Experience Centre' would promote the dietary benefits of the ancient grain and popularize millets or Shree Anna as a nutritional powerhouse for cooking various dishes like Millets dosa, Millets pasta, etc. In addition to a unique dining experience, customers can purchase various ready-to-eat and ready-to-cook products from local millet startups at the MEC.

In his inaugural address, Tomar praised India's dynamic celebration of IYM 2023, led by Prime Minister Shri Narendra Modi. Highlighting the visionary efforts of the Prime Minister, starting from the declaration if the National Year of Millets in 2018 and further with the International Year of Millets (IYM), Tomar said, "India is gearing towards becoming a 'Global Hub' for Millets. The setting up of the MEC is a step in that direction. Situated in the heart of Delhi, Dilli Haat is a national & cultural hub for visitors from all around the world, the MEC will further help the global outreach of the local millets and provide visitors a chance to witness India's 'Millet Movement', he said.

Tomar also highlighted that the year-long celebrations for millets (Shree Anna) would entail myriad activities to create awareness around the environmental, health and economic benefits of millet farming.

Manoj Ahuja, secretary department of Agriculture & Farmers Welfare, also highlighted the government-led initiatives for mainstreaming millets. Speaking about the collaboration of NAFED and MoA&FW, he said that ventures like the Millets Experience Centre would help widen the horizon for consumers actively looking for healthier alternatives and bring visibility to India's robust millet-based startup community. He also added that more such Millet Experience Centres are likely to open across Delhi and other states very soon through partnerships with retail chains, hotels and F&B industry.

Rajbir Singh, managing director, NAFED, praised the joint efforts by the MoA&FW and NAFED for the initiatives being undertaken for the promotion of Millets (Shree Anna) and execution of IYM-2023. He said that the Millets Experience Centre (Shree Anna) is a unique concept that will help recognize the immense potential of millets (Shree Anna) as a versatile and healthy grain. He added that this MEC (Shree Anna) would enable the consumers to enjoy an expansive Millet menu and an 'in-store' shopping experience featuring a wide variety of millet-based products developed by homegrown startups- all under one roof. He further said that the millets (Shree Anna)-based products would also be instrumental in promoting healthy snacking among customers, encouraging them to adopt healthier millets-centric diets.

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