“Shudh Shakahari” Egg Bhurji? Vezlay turns the concept into reality

Post the pandemic, consumers are becoming increasingly wary about their health and food choices. This has led to the emergence of a huge opportunity for companies manufacturing plant-based foods due to their various health benefits. Plant-based meat with a similar texture to its animal-based counterpart provides a ray of hope to people eager to quit eating animal meat.

New Delhi-based Vezlay Foods is a manufacturer of Soy products that rely on innovation to offer a huge portfolio of plant-based mock meats such as Soya Seekh Kabab, Soya Shawarma, Egg Bhurji (vegan scrambled egg), Shami Kabab, Nugget, Soya Chop, Soya Leg Pieces, Soya Noodles (Gluten-Free), Soya Vegget TVP (textured vegetable protein) (Gluten-Free) and Soya Chikka among others.

Offering a healthier alternative to animal meat

Amit Bajaj, owner and founder of Vezlay Foods, believes in the power of plant-based protein. Plant-based proteins provide a host of benefits like reducing disease risk, managing blood sugar levels, lowering cholesterol, aiding in weight loss, and reducing environmental impact. He said, "I want people to utilize indigenous products like Soya, which is a healthy source of protein, rather than consuming animal meat that has a detrimental impact on the environment and health. Vezlay products are a rich source of proteins, dietary fiber, a good source of calcium and have a low cholesterol level." Having resulted from intensive research, Vezlay products are nutritious and a delight to eat.

Latest additions to offer a variety

To provide more options to their vegan and vegetarian customers, Vezlay has come up with innovations like vegan sausages, crispy lollipops, plant-based grilled juicy tikki, plant-based seekh kabab and egg bhurji (vegan scrambled egg).

Vezlay's Egg Bhurji or Vegan Scrambled Egg, is a healthy breakfast option loaded with fiber and is much more hygienic than poultry eggs. Adding a little oil and a few chopped vegetables results in a taste just like the typical non-veg egg recipe. Some find Vezlay's plant-based Egg bhurji even better than the non-vegetarian Egg bhurji.

Vezlay's Vegetarian Shawarma is a cruelty-free version of the much-loved chicken shawarma worldwide. It is loaded with nutrients and can easily be prepared by defrosting, adding vegetables, and cooking them to enjoy the fresh taste.

Grab a bite of Vezlay's offerings at IITF

Vezlay regularly participates in trade shows and exhibitions to gather customer feedback and market its products. This year too, Vezlay is present at the India International Trade Fair (IITF) at Pragati Maidan, New Delhi. Their stall attracts huge crowds eager to try the vegan products on display. Consumers love the option of enjoying the guilt-free, meat-like taste of the products.

At the event, Vezlay's newly launched products Like Vegan Sausages, Crispy Lollipops, Plant-Based Seekh kabab and Egg Bhurji (Vegan Scrambled Egg) took the consumers by surprise owing to their taste similarity with their animal-based counterparts.

Inviting visitors to their stall at the event to grab a bite of their innovative products, Bajaj said, "It gives me immense pleasure to invite everyone to our stall at IITF and explore and taste our products. We are here to showcase the power of protein to the entire world. I am sure you will like the combination of health with taste and if you want to give up meat, incorporating Vezlay products into your diet can be the first step towards it."

To meet the Vezlay team and explore their latest offerings, head to the 41st edition of India International Trade Fair (IITF), an annual magnum opus of India Trade Promotion Organization (ITPO) at Pragati Maidan, New Delhi, from 14 to 27 November 2022.