Vezlay unveils new Plant-Based Keema at Delhi Trade Fair 2025

The Delhi Trade Fair 2025, held at Pragati Maidan, New Delhi, from 14 to 27 November 2025, witnessed a significant presence from Vezlay, a leading brand in the plant-based food industry. The company’s stall, located in Hall 12 at Bharat Mandapam, is set to highlight its latest innovations — most notably its newly launched plant-based keema.

Known for its innovative approach to plant-based alternatives, Vezlay’s participation in this prestigious event highlighted its commitment to offering healthier, sustainable, and delicious food options to meet the growing demand for plant-based diets.

Vezlay: A pioneer in plant-based foods

Vezlay Foods is a trailblazer in the plant-based food sector in India, offering a wide range of high-quality products made from plant proteins. Since its inception, Vezlay has been focused on providing nutritious, tasty, and sustainable alternatives to traditional animal-based products. Their product portfolio is vast, catering to the needs of both vegetarians and vegans, as well as people seeking to reduce their meat consumption for health or environmental reasons.

Over the years, Vezlay has built a rich and varied product portfolio spanning frozen and non-frozen items:

• Frozen foods: Soya Seekh Kabab, Soya Shawarma, Plant-Based Sausage, Soya Chop, Soya Chikka Rogan Josh, Soya Nuggets, Veg Lollipop, Soya Indi Fries, and more.

• Non-frozen or ready-to-cook foods: Soya Noodles, Soya Indi Chop, Soya Vegget, Soya Chikka, and other meat-analogue items.

• Vegan foods: Beyond soya meat analogues, Vezlay also offers a Vegan Scrambled Egg (plant-based egg), catering to consumers seeking entirely animal-free alternatives.

Their mission is “to provide healthy and easy-to-digest foods in the taste and texture of chicken, in a cost-effective manner, so people can enjoy life in a healthier way.”

All of Vezlay’s products are crafted using advanced technology and a deep understanding of plant-based proteins, ensuring that every item offers a taste and texture that closely resembles traditional meat. The company’s products are not only delicious but also nutritious, catering to health-conscious consumers who value sustainability and the environment.

Vezlay’s latest innovation: Plant-Based Keema

As part of its ongoing commitment to innovation and sustainability, Vezlay has recently launched its Plant-Based Keema, a game-changer for those who love the taste of keema but want to avoid the environmental and ethical concerns associated with meat consumption.

This new product provides a plant-based solution that replicates the taste and texture of traditional minced meat, making it a perfect alternative for dishes such as keema curry, keema paratha, and more. Packed with plant proteins, this keema is not only healthy but also a great option for those looking to reduce their carbon footprint without compromising on flavor.

The launch of plant-based keema marks a significant step forward in Vezlay’s mission to make plant-based alternatives more accessible and appealing to a wider audience.

Vezlay Foods’ success stems from the visionary leadership of its Managing Director, Mr. Amit Bajaj, whose passion for plant-based nutrition fuels the company’s ongoing innovations. During the Delhi Trade Fair 2025, Mr. Bajaj shared his thoughts on the company’s journey and vision: “At Vezlay, our goal has always been to make plant-based food products more accessible, tasty, and nutritious for everyone. We aim to empower people to make better food choices, not just for their health but also for the environment. Our new product range, including the recently launched Plant-Based Keema, demonstrates our commitment to offering delicious alternatives to meat-based dishes. We’re not just selling food; we’re promoting a sustainable way of living that aligns with today’s health-conscious and environmentally aware consumers.”

Mr. Bajaj further emphasized that Vezlay is on an expansion trajectory and is actively seeking franchise partnerships across India and beyond. The company is keen to grow its presence in both local and international markets, responding to the increasing demand for plant-based foods.

Expansion and Franchise Opportunities

With the growing awareness of the health benefits and environmental impact of plant-based diets, Vezlay is positioning itself for further growth. The company is excited to announce that it is open for expansion and actively seeking franchise partners who share its commitment to health, sustainability, and innovation.

Whether you are an entrepreneur interested in entering the plant-based food industry or someone who is passionate about promoting a sustainable lifestyle, Vezlay offers excellent franchise opportunities. As a franchise partner, you would be part of a well-established brand with a proven track record in the plant-based food market.

If you're interested in becoming a part of the Vezlay family and wish to explore franchise opportunities, please contact the company directly through their website or at the details provided below:

• Phone: +91-7011736563

• Email: info@vezlay.com